➤ School, Colleges & Universities communications: a mail merge is the best medium for teach-parent communications, as well as diffusing information to your students. You can even customize the design of your emails with HTML templates. You will find that the combination of Google Sheets and Gmail is more than enough to replace a heavy email platform. ➤ Sending newsletters from Gmail: engage with your community thanks to newsletters sent directly from Gmail. Extract from Marketing Examples Dave Gerhardt's 1 line sales email ➤ Cold emailing from Gmail: run efficient cold emailing or follow-up campaign right from Gmail and drive more sales. It’s even possible to link your mail merge campaigns with your favorite CRMs (Salesforce, Hubspot…) ➤ Lead generation & lead nurturing: send bulk emails to your clients, partners, or prospects. Here are some mail merge use cases examples with Gmail: Whether you’re in sales, marketing, education, project management, data analysis, events organization., mail merging emails with Gmail can save you hours of time. That’s because emails are sent directly from Gmail servers, ensuring high email deliverability. Your emails have more chances to be read and responded to. A mail merge is better for email deliverability.
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The pricing options will be much less expensive than emailing platforms.
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Most mail merge solutions for Gmail will provide a free version. A Gmail mail merge will make your recipients feel unique when compared to an email blast from an email marketing platform such as Mailchimp or SendGrid. A mail merge completely removes the friction of writing emails to multiple recipients. You can start sending your first emails in minutes because a mail merge relies on tools you are already familiar with (Gmail and Google Sheets). The top 5 benefits of mail merge from Gmail are: There are many ways to send emails, but running a mail merge from Gmail stands out. Extract from Litmus Blog The ROI of Email Marketing For every $1 spent, email marketing generates a $42 ROI. Studies show that email is still the channel with the highest return on investment. It’s a widespread means of communication that is affordable and a perfect way to reach people in a direct way. For years, email remains the channel generating the best results. …the customization possibilities are endless.Įmail makes a comeback in 2021. The personalization can include anything from: You can personalize every part of the email, from the email subject line to the content. Each row of the spreadsheet will be processed and inputted into your email template. The spreadsheet will serve as the source for the merge. It can be an email, address, company, order number… Create a mail merge using Gmail and Google Sheets from Google Workspace's Youtube channel Each row represents a record and each column represents a field.
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We’ll cover the different methods in the section How to mail merge in Gmail.Ĭustomization works by storing your recipient’s information in a Google Sheets spreadsheet. There are various ways to run a mail merge from Gmail. Mail merge is a time-saving feature for Gmail, allowing you to send personalized emails to multiple recipients at the same time. With Google taking over the emailing landscape, mail merge was then made possible within Gmail. They were later popularized by Microsoft Word’s mail merge.
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The first mail merge apps appeared during the eighties.
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Mail merge has been around since the early days of personal computers. See the last section for more details.Ī bit of history: mail merge might be the original productivity killer app. In this guide, we’ll focus on mail merge for Gmail, but you can also mail merge documents or mail merge labels.
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Create a mail merge using Gmail and Google Sheets from Google Workspace's Youtube channelĪ mail merge takes values from rows of a spreadsheet and inserts them into a template email. Each of your recipients will receive a dedicated personalized email. That’s a mail merge.Ī mail merge lets you email multiple recipients without them knowing they’re part of a mailing list. Instead, you can let your computer do the heavy lifting. Manually composing emails for each person would take a long time. Let’s say you want to send an email to all your customers, students, or employees.